Paulina Vergara.
Swedish Latina living in Stockholm.
UX/UI Designer who enjoys working in complex and collaborative environment.
This is me
I’m a UX/UI designer with a passion for turning insights into intuitive, meaningful and beautiful digital experiences. With experience across sectors such as children’s rights, the public sector, finance, sustainability and retail, I thrive in complex environments where user needs, research and design come together.
I studied at Nordic Design Academy and later at Berghs School of Communication where I completed the Digital Design and Strategy program along with courses in communication, graphic design and art direction. This gave me a strong foundation in combining creativity with strategy and a hands-on approach to solving client challenges.
In my daily work I lead user research through interviews, workshops and usability testing to gather insights that guide design decisions.
I use Figma to create wireframes and interactive prototypes that bring ideas to life and spark collaboration. I enjoy presenting design directions to teams and stakeholders and my strength lies in making complexity feel simple while ensuring that solutions are functional, engaging and easy to understand.
What makes me smile is playful yet tasteful design whether it’s in digital products, art, furniture or fashion especially when it’s smart and intuitive. I’m inspired by seeing people feel happy and empowered through the experiences I help create.
Outside of work I love to dance, spend time with my fiancé and son, friends and explore restaurants, bars, cultures and people. Music is also a big part of my life from listening at home to attending live concerts and gigs.
Being a UX/UI Designer has allowed me to work with diverse teams and challenges, something I truly enjoy! I’m working as a consultant at HiQ Stockholm and would be happy to discuss how I can support your next digital project.